# Validity Blog ## Email Marketing **April 24, 2026** [**Why Verification Is the Critical First Step in Any Email Strategy**](https://www.validity.com/blog/verification-critical-first-step/) You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers treat verification as maintenance, but you should make it the prerequisite for all other marketing activities. Verifying your leads first minimizes invalid data, enabling you to properly evaluate campaign success and... **By Olivia Hinkle, Director of Product Marketing** --- ## Email Marketing **April 23, 2026** [**10 Mother’s Day Email Campaign Tactics for Both Sides of the Pond**](https://www.validity.com/blog/10-mothers-day-email-campaign-tactics-for-both-sides-of-the-pond/) In the UK, Mother’s Day lands earlier in the year—mid-March—while the US and much of Western Europe celebrate in May. For email... **By Guy Hanson (VP of Customer Engagement)** --- ## Email Deliverability **April 21, 2026** [**How Bad Data Destroys Email Deliverability**](https://www.validity.com/blog/how-bad-data-destroys-email-deliverability/) Many email marketers are tasked with growing their lists as much as humanly possible. But issues like data decay, human error at signup, and form abuse can quickly... **By Julie Stuck (Senior Email Strategist)** --- ## Email Marketing **April 9, 2026** [**Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers**](https://www.validity.com/blog/email-glow-up-how-gmails-new-address-change-feature-impacts-email-marketers/) Gmail is at it again! In the January edition of our State of Email webinar series, my colleague Laura Christensen predicted... **By Guy Hanson (VP of Customer Engagement)** --- ## Email Marketing **April 2, 2026** [**Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns**](https://www.validity.com/blog/adding-fool-to-the-fire-how-to-strike-a-balance-with-april-fools-email-campaigns/) Every April 1st, I scan my inboxes to catch the senders who are having a little fun with their customers. This year did not disappoint. Before... **By Guy Hanson (VP of Customer Engagement)** --- ## Data Quality **March 27, 2026** [**How to Take Control of Data Quality Management**](https://www.validity.com/blog/data-quality-management/) Your data is only as powerful as it is trustworthy—especially in the age of AI. Data quality management is the collection of... **By Olivia Hinkle, Director of Product Marketing** --- ## Email Deliverability **March 17, 2026** [**Bad Email Deliverability isn’t an IT Problem—It’s a Customer Experience Problem!**](https://www.validity.com/blog/bad-email-deliverability-isnt-an-it-problem-its-a-customer-experience-problem/) We’ve all been there: You spend weeks on an email campaign, putting together flawless creative and a punchy call-to-action. You hit send, only to realize half... **By Laura Christensen (Sr. Director of Professional Services)** --- ## Email List Validation **March 6, 2026** [**The Benefits of Email List Validation Automation**](https://www.validity.com/blog/email-list-validation-automation/) Key takeaways Email list validation automation is crucial for ensuring deliverability and maximizing the effectiveness of your email marketing campaigns. Automating email list validation delivers... **By Validity** --- ## Email Marketing **February 18, 2026** [**Love Me Do: A 2026 Valentine’s Email Review**](https://www.validity.com/blog/love-me-do-a-2026-valentines-email-review/) After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional... **By Guy Hanson (VP, Customer Engagement)** --- ## Email Security and Authentication **February 2, 2026** [**Your Link Has Expired: The Impact of SFMC’s Recent Security Incident**](https://www.validity.com/blog/your-link-has-expired-the-impact-of-sfmcs-recent-security-incident/) Key takeaways Salesforce Marketing Cloud (SFMC) experienced a major security incident that expired all email links generated before January 21, causing widespread disruptions. The... **By Guy Hanson (VP, Customer Engagement)**